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Growing Market for Location-based Ads and Mobile Coupons |
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Two months ago, we ran an article about how retailers are using location-based ads, mobile coupons, and loyalty programs to communicate with customers’ smartphones (see Retail via Smartphone). Now, a new survey has shown that mobile phone users are more likely to respond to location-based mobile advertising than regular mobile ads.
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Building a Culture of Employee Appreciation
I know that at my first retail job, as a clothing salesperson for a summer job, I was most motivated by money: commissions. The store wasn’t very busy, so when customers came in, I was interested in speaking with them and providing good service – both to get more sales but also to make the time pass faster.
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Connect Sales People with your Marketing Materials
A disjunction between marketing and sales is a common challenge for all retail businesses. But how can you ensure the necessary ideas are shared by both parties: that your salespeople will use the marketing materials they’re given and that your marketing team is equipping them with the tools they need?
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HP Acquires Palm for $1.2 Billion
It seems the critically-acclaimed Pre smartphone released last summer (see Palm Pre Launch) wasn’t enough to save Palm, the ailing manufacturer whose original PDA device was once the envy of digital handset makers around the world.
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AdMob: Droid Dominates U.S. Android Traffic
According to an AdMob report released on April 27, the Motorola Droid (launched last November; see Droid Launch) is the most popular smartphone on Google’s Android platform.
AdMob calculated the amount of ad traffic sent from different smartphones in March to see which Android phones generated the most activity, wrote JR Raphael of PC World (April 27). “AdMob measures the number of ad impressions served by applications and mobile websites using its platform.
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Volume #5, Issue #9
May 5, 2010 |
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DID YOU KNOW?
The value of mobile marketing efforts (including mobile coupons) will go from $2.7 billion in 2009 to $57 billion in 2014.
(Source: Borrell Associates) | |
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